Lagniappe

la·gniappe
(lãn'yəp, lãn-yãp')
n. Chiefly Southern Louisiana & Mississippi.

1. A small gift presented by a storeowner to a customer with the customer's purchase.

2. An extra or unexpected gift or benefit.

Lagniappe derives from New World Spanish la ñapa, “the gift,” and ultimately from Quechua yapay, “to give more.” The word came into the rich Creole dialect mixture of New Orleans and there acquired a French spelling.

It is still used in the Gulf states, especially southern Louisiana, to denote a little bonus that a friendly shopkeeper might add to a purchase. By extension, it may mean “an extra or unexpected gift or benefit.”

Reaching out to current members, past prospects who toured the club but did not join, and past members who did not renew are a great source of new members. Letters are very personal and because of the information age and the increase in technology, snail mail has once again become an effective marketing solution.

• The club is provided with the suggested letters each month in word documents that may be customized and sent out by the club.

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